Completely odorless. I don't like toothpastes with no smell or taste that don't leave a feeling of freshness and coolness in the mouth after use. On the contrary, I prefer those that have a high percentage of essential oils or aromatic herbs. It doesn't give a feeling of freshness, I don't prefer it. I only bought it because I saw good reviews. And it's also expensive! I bought it simply because I wanted one without fluoride, but there are many others without fluoride.