Very good! At first, people tell me that my hair is very shiny after I dye it! Of course, like any other hair dye, it fades a little and gets lighter after about a month.

Very, very mild fragrance; however, a color-removing shampoo is absolutely necessary. The color and hair are perfect!

I dyed my hair with 7.11 even though I am already light brown. I also bought the matching developer from the same company. After 4 washes, the hair is still releasing color. 10 days later and the hair turned an ugly unnatural yellow. The worst dye I have ever used.

Professional product with a nice result. I chose the 7 and it was exactly what I wanted. Since I have an allergy issue with dyes, this particular one did not cause me any side effects!

It started itching and burning in the first 5 minutes.
I only lasted 10 minutes and washed my hair. It left red marks in several spots on my scalp.
It seemed like it would give a nice color result but unfortunately I threw it away and I will not buy it again.

6.11 did not turn out cool. It has purple pigments. Nor did it neutralize the orange iridescence. I don't know if it was a coincidence, but although it is odorless, it caused a burning sensation in my throat internally. Maybe due to inhaling it.

INOA is an excellent dye without ammonia, without unwanted odor, and it does not irritate the scalp. With other dyes, I had intense redness and flaking

The best toner I have ever done at home, I used shade 10.1 with 10vol developer on my blond hair which was from a lightening dye. The result is indescribable, just with a 15-minute toner. Below I attach a photo of how it was before and after!!! No bleach has been used anywhere!!!

I have been using this specific hair dye for over 15 years, always at the same salon. I chose this dye because it had never caused any irritation or itching problems until now. Today was the last time I used it... The application was done at the same salon and nothing changed in the composition of the dye, as the color result has remained the same for many years. However, today I couldn't tolerate it on my head at all. It caused burning, stinging, and discomfort from the first 10 minutes. The salon told me that other customers have complained about the same exact reasons and that they have reported it to the company's sales representative, mentioning that something has changed in the composition. I'm very sorry, but they can't play with the composition of a product that has been safe until now.

The color is achieved, it fades relatively quickly, but it doesn't cover white at all, I didn't have many but they remained as they were, I did it during pregnancy for better results, however, when you start the process of dyeing, you want the whites to be covered too!!! It's logical! Yes, it doesn't bother like a dye without ammonia, but it doesn't fully dye them, I was disappointed, I gave it a second chance, the same thing happened twice.... Resulting in having to do highlights with ammonia in those specific areas... As the hairdresser suggested, like a hole in the water. It's a shame because it's a quality dye. Without ammonia, when I do it, they are covered, at worst, it may not catch on 1-2 strands, but here they remained as they were!! They were not covered at all. I don't know what the problem is...

Although it covers the white hair, I believe that the color fades a bit with washing and the white hairs appear somewhat faint. However, I consider it a good and gentle dye that does not cause irritation. I believe it does not damage the hair, which is important because I don't let a long period of time pass for the white hairs to come out, so I don't have as much of a problem. Color 4

I have been choosing it for years, I don't change it with any other!

It does not cause itching and does not smell bad.
I got it to cover some white hairs that I have. While it covered them and they looked like highlights in my hair, unfortunately the result did not last long. After 2 weeks, the white hairs had turned white again throughout their entire length. It's a shame because the shade was exactly natural for me.

The color was as expected, it doesn't smell bad at all, nor did it cause any itching or redness. Use it in combination with the Inoa developer, which is also excellent. The hair after dyeing was not as damaged as with the previous one I was using. I will definitely buy it again.

My hair is medium brown (not too dark, not too light) but tends to lighten significantly in the sun. Initially, with this dye (dark blonde sandre), the color comes out relatively light brown, and over time it lightens, almost as if I were sitting in the sun. Overall, very good and easy application!

I don't know if it covers white hair because I don't have any, but it worked perfectly on dark brown hair, turning it into blonde without bleaching. The color lasted for a long time without becoming yellowish or reddish. My hair remained soft and there was no terrible burning sensation on my scalp during the coloring process. I wouldn't change it for anything

It takes care of the hair and gives it a special shine, something that I confirmed after 6 months of use where the condition of my hair had improved significantly.

It takes care of the hair and gives it a special shine, something that I confirmed after 6 months of use where the condition of my hair had improved significantly.

The color came out darker than what I wanted and the coverage of the whites was mediocre. Indeed, the smell is not strong and it leaves the hair soft, but what can you do if the color is not okay. Another negative is that there is nowhere to find the developer in a small size, so I had to buy the large size - 1 liter - which now I have left unused, since I probably won't buy it again.

I bought it to do it myself since the hair salons are closed.
I chose it mainly because it doesn't have a strong smell to not bother my kids,
But it pleasantly surprised me because the result was the same as the regular dye I have been using for years, plus it doesn't sting at all compared to "regular" dyes.

I am bothered by the smell, but this particular one is completely odorless. The color is uniform from the root to the ends, even though my hair had highlights before and was blonde at the ends and brown at the root. Absolute coverage of grays. I have sensitive scalp and it didn't cause any irritation. Amazing dye!!

Unfortunately, it did not cover my grays at all.. I am very disappointed! It was a waste of money (I bought three hair dyes and the large developer for a total of 40 euros!) + the payment for the hairdresser I brought to my house. What a shame!

Nice color that doesn't smell and lasts. I would like more conditioning elements in the dye like the classic L'Oréal Majirel dye because if I don't use a mask or apply a conditioning product, my hair is somewhat wild and stiff after dyeing.

Without irritation or smell, it covers the whites and gives the expected color. I have been using it for years since it came on the market, and although I have long curly hair, it has an absolutely natural result without roughing up the hair! I recommend it for sensitive skin and ladies sensitive to smell. I read the negative comments and I really wonder... I am sure that the bad result is purely a matter of application. Every professional dye needs an experienced (and honest) professional, and this one is not a supermarket product! Its application must be done in a particular way (in one direction at the root), the expected time (35 minutes) must be observed, and of course, it must be mixed with its own emulsion. As for the coverage of whites at the root, a base color is definitely needed, just like in regular dyes, but it is also important to take into account the type and shade of the color that exists in the substrate for it to work and "catch"!