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Enhance your hair with Joico's Defy Damage shampoo. It reduces damage by up to 80%, delivering results from the first use. It features smart release technology with a liposome delivery system that continuously releases nutrients into the hair. Contains rosehip oil and keratin, which strengthen and repair the hair. Elevated with a powerful blend of antioxidants, such as Moringa seed oil and vitamin E, the formula helps create damage-resistant hair. Protective lipids prevent thermal and chemical damage. This formula also contains Arginine, a smart bonding molecule that works at the roots to encourage bond renewal. It addresses the effects of thermal damage and environmental pollution, nourishing the hair from the inside out, making it up to 5 times stronger. Helps maintain hair color intensity, retaining up to 90% of its vibrancy. Hair will remain soft, shiny, and healthier. Sulfate-free.
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