Unique- distinctive woody and relatively sweet but intense aroma. The "radiation" in the room is moderate to good in the first few hours. The duration on my skin varies, as in some areas it lasts for 5 minutes while in others it lasts up to 28 hours. It was sprayed on fabric which still smells after 10 days. A scentless moisturizer before application will help with the projection and longevity, while the heat with the air gradually fades it away. The biggest drawback I encountered, unfortunately also experienced by others, is that if sprayed on certain parts of the body, it ends up smelling like sour sweat. Ideal winter fragrance for all occasions, although it gives off a "serious" vibe. I was impressed by the scent, but saddened by its drawback