Good! It doesn't make a classic foam, but for what it offers it's good and has a nice scent, although it doesn't last long!

Excellent product! Personally, I am very satisfied, finally no more shaving foams from the supermarket!

With tough beards, I have been using it for years. You don't feel the chemical sensation like with others, but you shouldn't shave as you do with conventional foams. As soon as you apply it, you shave directly without delay, because it starts to dry or get absorbed.

One of the best purchases.
Spreads easily and I no longer have problems with skin irritations.
Just a note for those who say that it doesn't spread well, etc... maybe you're not applying it correctly?
It requires a brush!
Don't complain if you haven't used a brush. It's like saying that concentrated orange juice (the one everyone used to go to hospitals for a sick person) is too thick or too sweet... And you haven't diluted it with water...!!!
Anyway, if you spread it with your hand (which is not the recommended way), yes, it is more difficult to spread, you will need a larger quantity and you will need quite hot water to rinse it off. If you spread it with a brush, you're good to go.
Spreads easily, creates its foam, and you need less quantity.

I highly recommend it, it provides a close shave, glides easily, moisturizes and soothes the skin after shaving.

Scent: zero (unlike the amazing scent of the corresponding aftershave balm from the same company, which also lasts a long time).
Difficulty in use: it doesn't lather easily, to say the least, it doesn't lather at all.
HOWEVER: it gets the job done! The quality and the result in shaving it provides are beyond expectations! It creates a rather thick but thin layer of mud that makes the razor glide like butter and safely.
It is ultimately a strange but honest product.

Guys, don't be fooled just because it's called "apivita". The cream has a nice scent and is refreshing on the face, but for shaving it's terrible. It doesn't have any body, the cream doesn't even lather, and you have to use a lot of it to get the job done. It's better to choose a Turkish brand, where people know how to make shaving products and have experience, or an Italian brand that has been in the industry for years. I say this as a fan of apivita, but they don't excel in shaving and it's also very expensive!

Just disappointment. It doesn't foam, you need to use a large amount to not feel like you're shaving with plain water. Prosaro soap is much better and lasts much longer. As for irritations, I didn't see any particular difference either.

Shaving with Merkur 34c, I mention it because I didn't have the problems that those who shave with commercial razors had.

I won't compare it to good shaving soaps, but I will compare it to the very common Nivea cream that many people use.

Nivea cream makes a good lather, but that's about it. The two creams are like day and night, both in terms of glide and in terms of moisturizing and protecting the skin during shaving.
No irritations with the Apivita cream and the razor glides very smoothly.
The only downside is that it's not a cream that actually produces foam, it's just what it says, a cream that you spread on your face and shave. Personally, it doesn't bother me at all, it just requires a larger amount compared to a foam-producing cream.
Also, it's a product that doesn't even need a brush to work properly because it's not foamy.
I really enjoyed it and I would buy it again, I was truly impressed by the zero irritations and how soft it made my three-day-old beard.

I got it as a gift for my father and he told me that he was very satisfied. Firstly, he told me that he didn't need to put much effort and that the razor (new Mach 3) glided very easily on his skin. He also told me that it protected him from any irritations, so it's recommended!

Quite a good cream, you actually feel on your skin that it is of better quality than regular foams. After shaving, you don't feel any pulling or irritation. However, it is difficult to use, it leaves a paste that is hard to remove, and forget about using the razor for a second time.

Update 21/05/21: No, no, no! It is very good but a difficult product to use for the reasons I mentioned above.

Quite a good shaving cream with the only drawback being its composition on the face that makes shaving difficult.

Very good, you don't have redness on your skin compared to supermarket foams and it has the same duration