NATURA RODOS is a local business located in Kalamonas, Rhodes, near the Valley of the Butterflies. It is an evolution of the Kallas family's activity since 1959, operating a traditional olive mill that produced excellent extra virgin olive oil in the village of "Theologos" Rhodes.

The love and passion developed during these decades of operating the olive mill have created the desire to promote Rhodian excellent extra virgin olive oil both domestically and abroad. NATURA's purpose is the production, circulation, and distribution of the product in the domestic and international market.

At the end of the 1990s, the Kallas family proceeded with the standardization and promotion of the excellent extra virgin olive oil, which can now be found in selected stores on the island. Alongside the start of the standardization process, in 1999 the business completed the acquisition and renovation of an old Italian farmhouse and the establishment of the NATURA RODOS store, located near the old Italian village of Beverano.

In the traditionally designed store, one can taste NATURA excellent extra virgin olive oil, honey from various varieties from small local beekeepers of the island, as well as local wine varieties from the cellar.