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Googled: The End Of The World As We Know It Ken Auletta Virgin Books
Scientific Books

Googled: The End Of The World As We Know It Ken Auletta Virgin Books

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the...

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water.

Crucially, Googled is not just a history...

See Description & Specifications See Description & Specifications

Top specs

  • Language English
  • Number of pages Number of pages 418
  • Cover Cover Soft
  • Year of publication Year of publication 2010
  • Publisher Publisher Virgin
Genre: Humanities Communication & Media Astronomy
22 51 €
23 Coins 23 Coins
Delivery Mon, 19 Oct - Wed, 21 Oct
4,50 € shipping cost
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Description & Specifications

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water.

Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets.

Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

Manufacturer

Manufacturer Details

Warnings & Safety Information
Publisher
Virgin
Type
Humanities, Communication & Media
Language
English
Subtitle
-
Cover
Soft
Number of Pages
418
Release Date
-
Publication Date
2010
Dimensions
12.6x19.8 cm
ISBN-13
9780753522431

Important information

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22,51 €
4,50 €   shipping cost