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LG Smart TV 50" 4K UHD LED NanoCell AI NU90 HDR (2026) 50NU900B6LA
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LG Smart TV 50" 4K UHD LED NanoCell AI NU90 HDR (2026) 50NU900B6LA

Key features:

  • Model 2026
  • WebOS
  • Direct LED Panel
  • HDR10 / HLG
See full description
  • Diagonal 50 "

  • Panel Type

    The technology used by television to display images.

    Direct LED

    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.

  • Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.

  • HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.

  • Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.
  • See all
470 00 €
470 Coins 470 Coins
Delivery Fri, 24 Jul - Thu, 30 Jul
165,00 € shipping cost
Delivery Mon, 03 Aug - Fri, 07 Aug
73,00 € shipping cost
Do you want it with 160,00 € shipping?
Sent from Greece
From E-gate 4.9 (111)
4.9 (111 reviews)
Greece
5+ pieces
See TVs & Accessories on the page of E-gate
What if it breaks?

You're covered by the statutory 2-year warranty. Contact us and we'll handle the entire process with the store, ensuring your issue is resolved with prompt support through a repair, replacement, or refund.

What if I change my mind?

No problem, as long as it's within 14 days. We'll come pick it up or you can choose the Skroutz Point that suits you, completely free for up to 2 times per year, and we'll refund your money. Get Skroutz Plus to enjoy unlimited free returns.

  • Extended warranty

    • Valid for 3 more years
    • With the reliability of Allianz Partners
    Learn more
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    Description

    Description

    Discover the LG NanoCell NANO90 55" of 2025. With the alpha 7 4K AI Gen8 processor, Pure Colours technology, Advanced Local Dimming, and the new webOS 25, it offers top 4K picture quality and smart features with AI Magic Remote.

    Alpha 7 4K AI Gen8 Processor: The Intelligence Behind the Picture

    The heart of the LG NANO90 (2025) is the new alpha 7 AI Gen8 processor. It offers significantly improved processing speed and performance, ensuring 4K Super Upscaling for crystal-clear clarity even in lower resolution content. The AI technology perceives depth and detail, delivering a visual experience that is noticeably superior to basic models.

    Pure Colours and Advanced Local Dimming

    The NanoCell technology uses nanoparticles to filter out impure colors, offering Pure Colours in Real 4K resolution. Combined with Advanced Local Dimming, the TV precisely controls the backlight, highlighting the finest details and delivering deep contrast, while HDR10 Pro enhances the brightness in every scene.

    AI Magic Remote and Personalized Experience

    The new AI Magic Remote redefines TV control. With the dedicated AI button, you have access to features such as AI Voice ID (user voice recognition for personalized recommendations), AI Search with Microsoft Copilot support, and AI Chatbot for instant troubleshooting of settings. The TV learns your preferences through the AI Picture & Sound Wizards.

    webOS 25 and Re:New Program

    With the award-winning webOS 25, LG guarantees a modern and secure smart TV platform. Through the webOS Re:New program, LG offers free software upgrades for up to 5 years, ensuring that your TV will remain updated with the latest features and apps, while also protecting the privacy of your data.

    Surround Sound 9.1.2 and WOW Orchestra

    The AI Sound Pro technology creates a virtual surround sound experience with 9.1.2 channels, using deep learning algorithms. With AI Clear Sound, dialogues and music achieve absolute clarity. In addition, the WOW Orchestra feature allows the TV speakers and an LG Soundbar to work simultaneously for an even more immersive audio experience.

    Gaming Portal and FILMMAKER MODE

    For gamers, the Gaming Portal offers access to thousands of games through cloud services (GeForce NOW, Boosteroid, etc.) without a console. The support for VRR ensures lag-free gaming, while FILMMAKER MODE adjusts the picture exactly as envisioned by the director, disabling additional motion processing for an authentic cinematic experience.

    4K Super Upscaling Brings Every Frame to Life

    The powerful LG processor enhances resolution to the original quality. Enjoy improved resolution, brightness, and clarity with 4K Super Upscaling.

    HDR10 Pro

    Vivid colors and brightness enhance the screen resolution. Enjoy upgraded picture quality with higher contrast.

    Al Voice ID

    LG AI Voice ID recognizes each user's voice and offers personalized suggestions as you speak.

    AI Search

    Ask anything from your TV. The built-in AI recognizes your voice and provides personalized recommendations. You can also get additional results and solutions with Microsoft Copilot.

    AI Chatbot

    Interact with the AI Chatbot through the AI Magic Remote to report your concerns, from settings to troubleshooting. The AI understands user intent and provides solutions.

    AI Concierge

    Instantly press the AI button on the remote control to open the AI Concierge with keywords and suggestions based on your search and viewing history.

    AI Picture Wizard

    Advanced algorithms learn your preferences by analyzing 1.6 billion image possibilities. Based on your choices, the TV provides a personalized picture.

    Manufacturer

    Manufacturer Details

    Warnings & Safety Information
    See full description

    Specifications

    Specifications

    Image

    Diagonal
    50 "
    Resolution
    4K Ultra HD

    Resolution

    The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

    4K Ultra HD
    4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
    Refresh Rate
    50/60 Hz

    Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
    Type of Panel
    Direct LED

    Type of Panel

    The technology used by television to display images.

    Direct LED
    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
    HDR Types
    HDR10, HLG, AI Upscaling

    HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
    Local Dimming
    No

    Local Dimming

    LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

    OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

    Audio

    Channels
    Stereo

    Channels

    Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

    2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

    Stereo
    Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
    Power
    20 W

    Power

    The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

    The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

    Features & Functions

    Receiver
    DVB-C, DVB-S2, DVB-T2

    Receiver

    The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

    DVB-C
    Type of receiver for monitoring channels/services through an Internet connection.
    DVB-S2
    Type of receiver for monitoring digital channels broadcasted via satellite.
    DVB-T2
    Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
    Media Player
    No

    Media Player

    The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
    PVR Recording
    No

    PVR Recording

    Ability to install the program on an external hard drive or USB stick.
    Hotel Mode
    No

    Hotel Mode

    Lock function for TV settings.
    Voice Commands
    Yes

    Voice Commands

    Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
    HbbTV
    Yes

    HbbTV

    A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
    VRR
    No

    VRR

    A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

    Audio Standards

    Audio Templates
    Dolby Digital Plus, Dolby Digital, AI Sound, WOW Orchestra

    Additional Specifications

    Supported Applications
    Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify

    Supported Applications

    Some of the popular apps that can be installed on your TV.

    In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
    Software
    WebOS

    Software

    The operating system used by the television.

    The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.

    Wired Connections

    Ethernet
    Yes

    Ethernet

    Internet connection port with cable.
    Headphones
    No

    Headphones

    Connection port for wired headphones.
    Digital Audio Optical
    Yes

    Digital Audio Optical

    Digital audio signal transfer port via optical fiber cable.
    USB
    2
    HDMI
    3
    Number of HDMI 2.1
    3

    Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

    Wireless Connections

    Wi-Fi
    Yes

    Wi-Fi

    Wireless internet connectivity capability.
    Bluetooth
    Yes

    Bluetooth

    Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
    Miracast
    No

    Miracast

    Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
    Chromecast Built-In
    No

    Chromecast Built-In

    Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
    Screen Mirroring
    Yes

    Screen Mirroring

    Wireless display of mobile or laptop screen on TV.
    AirPlay
    Yes

    AirPlay

    Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

    Product Details

    Release Date
    2026
    Weight
    8.2 kg

    Weight

    Refers to the net weight of the TV without including the tabletop stand.
    VESA Mount
    300 x 200 mm

    VESA Mount

    The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

    Energy Label

    Energy Class
    G

    Energy Class

    New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

    It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

    You can find detailed information about the New Energy Label in Skroutz's guide.

    Dimensions (without Stand)

    Width
    1112 mm
    Height
    649 mm
    Thickness
    70.8 mm

    Dimensions (with Stand)

    Width
    1112 mm
    Height
    711 mm
    Thickness
    230 mm

    Important information

    Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

    See all specifications
    Questions

    Questions

    Do you have a question about the product?

    Those users who have this product can help you

    Ask for the product

    Description & Specifications

    Image

    Diagonal
    50 "
    Resolution
    4K Ultra HD

    Resolution

    The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

    4K Ultra HD
    4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
    Refresh Rate
    50/60 Hz

    Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
    Type of Panel
    Direct LED

    Type of Panel

    The technology used by television to display images.

    Direct LED
    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
    HDR Types
    HDR10, HLG, AI Upscaling

    HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
    Local Dimming
    No

    Local Dimming

    LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

    OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

    Audio

    Channels
    Stereo

    Channels

    Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

    2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

    Stereo
    Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
    Power
    20 W

    Power

    The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

    The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

    Features & Functions

    Receiver
    DVB-C, DVB-S2, DVB-T2

    Receiver

    The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

    DVB-C
    Type of receiver for monitoring channels/services through an Internet connection.
    DVB-S2
    Type of receiver for monitoring digital channels broadcasted via satellite.
    DVB-T2
    Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
    Media Player
    No

    Media Player

    The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
    PVR Recording
    No

    PVR Recording

    Ability to install the program on an external hard drive or USB stick.
    Hotel Mode
    No

    Hotel Mode

    Lock function for TV settings.
    Voice Commands
    Yes

    Voice Commands

    Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
    HbbTV
    Yes

    HbbTV

    A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
    VRR
    No

    VRR

    A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

    Audio Standards

    Audio Templates
    Dolby Digital Plus, Dolby Digital, AI Sound, WOW Orchestra

    Additional Specifications

    Supported Applications
    Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify

    Supported Applications

    Some of the popular apps that can be installed on your TV.

    In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
    Software
    WebOS

    Software

    The operating system used by the television.

    The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.

    Wired Connections

    Ethernet
    Yes

    Ethernet

    Internet connection port with cable.
    Headphones
    No

    Headphones

    Connection port for wired headphones.
    Digital Audio Optical
    Yes

    Digital Audio Optical

    Digital audio signal transfer port via optical fiber cable.
    USB
    2
    HDMI
    3
    Number of HDMI 2.1
    3

    Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

    Wireless Connections

    Wi-Fi
    Yes

    Wi-Fi

    Wireless internet connectivity capability.
    Bluetooth
    Yes

    Bluetooth

    Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
    Miracast
    No

    Miracast

    Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
    Chromecast Built-In
    No

    Chromecast Built-In

    Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
    Screen Mirroring
    Yes

    Screen Mirroring

    Wireless display of mobile or laptop screen on TV.
    AirPlay
    Yes

    AirPlay

    Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

    Product Details

    Release Date
    2026
    Weight
    8.2 kg

    Weight

    Refers to the net weight of the TV without including the tabletop stand.
    VESA Mount
    300 x 200 mm

    VESA Mount

    The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

    Energy Label

    Energy Class
    G

    Energy Class

    New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

    It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

    You can find detailed information about the New Energy Label in Skroutz's guide.

    Dimensions (without Stand)

    Width
    1112 mm
    Height
    649 mm
    Thickness
    70.8 mm

    Dimensions (with Stand)

    Width
    1112 mm
    Height
    711 mm
    Thickness
    230 mm

    Important information

    Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

    Description

    Discover the LG NanoCell NANO90 55" of 2025. With the alpha 7 4K AI Gen8 processor, Pure Colours technology, Advanced Local Dimming, and the new webOS 25, it offers top 4K picture quality and smart features with AI Magic Remote.

    Alpha 7 4K AI Gen8 Processor: The Intelligence Behind the Picture

    The heart of the LG NANO90 (2025) is the new alpha 7 AI Gen8 processor. It offers significantly improved processing speed and performance, ensuring 4K Super Upscaling for crystal-clear clarity even in lower resolution content. The AI technology perceives depth and detail, delivering a visual experience that is noticeably superior to basic models.

    Pure Colours and Advanced Local Dimming

    The NanoCell technology uses nanoparticles to filter out impure colors, offering Pure Colours in Real 4K resolution. Combined with Advanced Local Dimming, the TV precisely controls the backlight, highlighting the finest details and delivering deep contrast, while HDR10 Pro enhances the brightness in every scene.

    AI Magic Remote and Personalized Experience

    The new AI Magic Remote redefines TV control. With the dedicated AI button, you have access to features such as AI Voice ID (user voice recognition for personalized recommendations), AI Search with Microsoft Copilot support, and AI Chatbot for instant troubleshooting of settings. The TV learns your preferences through the AI Picture & Sound Wizards.

    webOS 25 and Re:New Program

    With the award-winning webOS 25, LG guarantees a modern and secure smart TV platform. Through the webOS Re:New program, LG offers free software upgrades for up to 5 years, ensuring that your TV will remain updated with the latest features and apps, while also protecting the privacy of your data.

    Surround Sound 9.1.2 and WOW Orchestra

    The AI Sound Pro technology creates a virtual surround sound experience with 9.1.2 channels, using deep learning algorithms. With AI Clear Sound, dialogues and music achieve absolute clarity. In addition, the WOW Orchestra feature allows the TV speakers and an LG Soundbar to work simultaneously for an even more immersive audio experience.

    Gaming Portal and FILMMAKER MODE

    For gamers, the Gaming Portal offers access to thousands of games through cloud services (GeForce NOW, Boosteroid, etc.) without a console. The support for VRR ensures lag-free gaming, while FILMMAKER MODE adjusts the picture exactly as envisioned by the director, disabling additional motion processing for an authentic cinematic experience.

    4K Super Upscaling Brings Every Frame to Life

    The powerful LG processor enhances resolution to the original quality. Enjoy improved resolution, brightness, and clarity with 4K Super Upscaling.

    HDR10 Pro

    Vivid colors and brightness enhance the screen resolution. Enjoy upgraded picture quality with higher contrast.

    Al Voice ID

    LG AI Voice ID recognizes each user's voice and offers personalized suggestions as you speak.

    AI Search

    Ask anything from your TV. The built-in AI recognizes your voice and provides personalized recommendations. You can also get additional results and solutions with Microsoft Copilot.

    AI Chatbot

    Interact with the AI Chatbot through the AI Magic Remote to report your concerns, from settings to troubleshooting. The AI understands user intent and provides solutions.

    AI Concierge

    Instantly press the AI button on the remote control to open the AI Concierge with keywords and suggestions based on your search and viewing history.

    AI Picture Wizard

    Advanced algorithms learn your preferences by analyzing 1.6 billion image possibilities. Based on your choices, the TV provides a personalized picture.

    Manufacturer

    Manufacturer Details

    Warnings & Safety Information
    470,00 €
    165,00 € 170,00 €   shipping cost
    25% coupon from the shop Sugarfree until 12/07!
    25% coupon from the shop Sugarfree until 12/07!
    See more