Mental performance coach, Gilbert Enoka, has been a sports psychology pioneer for over 40 years. First breaking ground at a time when the practice was deemed taboo, his revolutionary techniques later helped transform the All Blacks into an all-conquering force, while enhancing the fortunes of professional teams around the world in rugby, cricket, football, basketball, and netball.

Gilbert’s work contributed to the All Blacks becoming the greatest team of a generation, as they won two Rugby World Cups in 2011 and 2015, 21 consecutive Bledisloe Cups, seven Tri-Nations Series, and ten Rugby Championships. They claimed the Laureus World Team of the Year Award while spending 118 consecutive months at the top of the World Rugby Rankings between 2009 and 2019.

For the very first time, Gilbert’s methods have been laid out in his debut book, Become Unstoppable — a collection of psychological leadership strategies, cultural upgrades and game-changing mental skills that can be transferred from the world of elite sport and into work, home, and play. Gilbert’s skills have since been sought out by a raft of market-leading companies and institutions looking to outpace their competitors.

Now Become Unstoppable brings these ideas together and delivers a competitive advantage for anyone hoping to gain the edge in their field — or life.