Growth is good. But how do you achieve growth for your business in the digital age? The answers are right here, thanks to Alex Schultz, the chief marketing officer of META.

“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” - Mark Zuckerberg, CEO - Meta

“Alex is the person I go to when I have a really hard growth question.” - Sam Altman, CEO - OpenAI

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?

Alex Schultz's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget - whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains - this is the book you need to read if you want to grow your business.

Σελίδες: 400, Έτος Έκδοσης: 1014, Διαστάσεις: 15.2x15.2cm