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Managing Digital Transformation Understanding The Strategic Process
Business Books

Managing Digital Transformation Understanding The Strategic Process

Digital transformation is inevitable. The days of 'if and when' are over, and the urgent question of how to best lead, manage, and navigate this process is upon us. Now in its second edition, Managing...

Digital transformation is inevitable. The days of 'if and when' are over, and the urgent question of how to best lead, manage, and navigate this process is upon us. Now in its second edition, Managing Digital Transformation offers scientifically grounded insights into the design and implementation of authentic digital strategies.

Recognizing a variety of...

See Description & Specifications See Description & Specifications

Top specs

  • Number of pages Number of pages 294
  • Cover Cover Soft
  • Year of publication Year of publication 2025
  • Publisher Publisher Routledge
Genre: Technology & Digital Economy
66 24 €
67 Coins 67 Coins
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Description & Specifications

Digital transformation is inevitable. The days of 'if and when' are over, and the urgent question of how to best lead, manage, and navigate this process is upon us. Now in its second edition, Managing Digital Transformation offers scientifically grounded insights into the design and implementation of authentic digital strategies.

Recognizing a variety of strategic approaches, the book emphasizes key differentiating factors such as business size, market environment, and supplier relationships.

Case studies from around the world are presented and analyzed, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal, and the Bulgari Group.

Major themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer, and emerging technologies such as AI.

An expert-led guide to digital strategy, this book reveals how managers and leaders in organizations can successfully drive digital transformations.

Pages: 304, Dimensions: 17.4x17.4cm

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Manufacturer Details

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Specifications

Publisher
Routledge
Language
English
Subtitle
-
Cover
Soft
Number of Pages
294
Release Date
04/11/2025
Publication Date
2025
Dimensions
-
ISBN-13
9781032851624

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

66,24 €
3,50 € to a Skroutz Point
or   4,50 €   shipping cost