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Top specs
Number of pages
826
Cover
Soft
Year of publication
2025
Publisher
Ekdoseis Papazisi
50 Coins
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The book “Digital Marketing Excellence” (Sixth American edition) by Dave Chaffey and PR Smith is the leading international guide for digital marketing strategy and implementation using the SOSTAC® method.
It serves as a practical guide for creating and implementing comprehensive digital marketing plans, combining established planning approaches with innovative use of new digital models and tools.
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