Go beyond the ordinary and dare to redefine masculine confidence. Paradigme Eau de Parfum is the new, radical signature men's fragrance from Prada that challenges traditional conventions and invites you into a world of experimentation.

Here, strength is expressed through subtlety and success is born from the absolute freedom to create your own standard. With its name serving as a clear nod to the feminine Paradoxe and a clever play on the word Prada, Paradigme [pa-ra-dime] is not just a fragrance, but a new, captivating perspective on existence for the modern man.

Master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville overturn the rules of fine perfumery, creating an inverted olfactory pyramid that reflects Prada’s iconic triangle. A Woody-Ambery signature full of contrasts:

• The Disruptive Opening: The composition begins unexpectedly with the warm sensuality of ambery woods, combining Peruvian Balsam, rich Benzoin Resin, and deep, vibrant Guaiac Wood.
• The Reimagined Heart: At the center, the botanical notes of Bourbon Geranium are transformed by rosy floral facets, which unfold magically over a base of fresh Calabrian Bergamot and ethereal, clean Musks.

The Paradigme bottle is a true work of art signed by Creative Director Coralie Salem. Its geometric silhouette with soft, rounded edges houses Prada’s embossed, inverted triangle, offering a touch of refined eccentricity.

The glass is “dressed” in a magnetic color gradient from deep black to seductive green, the house’s ultimate iconic color. The experience is completed by the luxurious outer packaging, engraved with the embossed crosshatch texture of Prada’s legendary Saffiano leather and bearing the house’s silver logo.

To properly release the avant-garde architecture of the fragrance, spray directly onto the pulse points: on the neck, behind the ears, and on the inside of the wrists. Its unique, rich Eau de Parfum composition ensures exceptional longevity and a magnetic aura that will accompany you throughout the day.

• Brand: Prada
• Fragrance Name: Paradigme
• Type: Eau de Parfum (EDP)
• Fragrance Category: Woody - Amber
• Key Ingredients: Peruvian Balsam, Benzoin Resin, Guaiac Wood, Bourbon Geranium, Calabrian Bergamot, Musks