- Covers 100% of white hair from the first application.
- Offers professional results, shine, and a natural, even color from root to tip that lasts.
- Organic sunflower oil protects hair color and maintains its vibrancy and shine.
- Organic olive oil preserves hair elasticity and protects against breakage and split ends.
- Organic honey extract provides hydration and makes hair more vibrant and shiny.
- Organic rosemary extract has antioxidant action, tones, and revitalizes the hair and scalp.
- Lavender essential oil soothes any irritations, while also calming and relaxing the senses (contained only in the post-color hair cream).
- Ideal for first-time users coloring their hair at home.
- Offers an unsurpassed cosmetic result, leaving hair healthier and shinier after use.
The first permanent hair dye, without PPD (the No. 1 cause of allergies in hair dyes*), Ammonia, and Resorcinol. It features a formula rich in certified organic oils and extracts that act as an intensive care treatment for the hair.
Nature’s hair color does not contain the following chemicals that have been linked to allergies, irritations, and other undesirable effects on health or the environment: PPD and its derivatives, Ammonia, Resorcinol, Alcohol, Parabens, Propylene glycol, SLS, Mineral oil, Silicones, and the 26 identified allergens in its fragrance.
Dermatologically Tested
Benefits
- Covers 100% of white hair from the first application.
- Offers professional results, shine, and a natural, even color from root to tip that lasts.
- Organic sunflower oil protects hair color and maintains its vibrancy and shine.
- Organic olive oil preserves hair elasticity and protects against breakage and split ends.
- Organic honey extract provides hydration and makes hair more vibrant and shiny.
- Organic rosemary extract has antioxidant action, tones, and revitalizes the hair and scalp.
- Lavender essential oil soothes any irritations, while also calming and relaxing the senses (contained only in the post-color hair cream).
- Ideal for first-time users coloring their hair at home.
- Offers an unsurpassed cosmetic result, leaving hair healthier and shinier after use.
The package contains:
Cream hair dye in a 50ml tube, color activating emulsion in a 75ml applicator bottle, post-color hair cream in a 20ml sachet, a pair of disposable gloves, instructions for use.
- A - Cream hair dye in a tube (50ml)
- B - Color activating emulsion in an applicator bottle (75ml)
- C - Post-color hair cream in a sachet (20ml)
- D – A pair of disposable gloves
- E - Instructions for use
Precautions
Hair dyes can cause severe allergic reactions. This product is not intended for use on persons under the age of 16.
Do not dye your hair if:
- You have a rash on your face or sensitive, irritated, and damaged scalp.
- You have ever experienced any reaction after coloring your hair.
- You have had a reaction to a temporary black henna tattoo in the past.
Perform the allergy sensitivity test 48 hours before each application of the product, even if you have previously used dye of the same or another brand.
Before applying the dye, it is essential to read and strictly follow the instructions for use contained in the package.
Preparation and Application / First Use
If you are dyeing your hair for the first time or if you haven't dyed your hair for several months:
1. Protect your clothes by placing a towel over your shoulders during the application of the dye. If you are wearing jewelry, remove it. Wear the gloves provided in the package. Apply a small amount of oil (we recommend jojoba oil from the APIVITA natural oil range) near the hairline to avoid staining your skin.
2. Empty the entire contents of the color cream tube (A) into the color activator bottle (B).
3. Close the cap of the bottle (B) and shake until the mixture becomes homogeneous. Immediately cut off the tip of the applicator of the color activator bottle and start the application IMMEDIATELY.
4. Apply the mixture to dry hair, starting from the roots towards the ends, using the tip of the applicator of the bottle (B) to separate the hair strands. Apply the remaining product evenly throughout your hair and gently massage. The mixture does not "run".
5. Leave the mixture on for 30 minutes.
6. After the waiting time, pour a little lukewarm water on your hair and gently massage until it becomes foamy. Rinse thoroughly with plenty of lukewarm water until the water runs clear. Then wash with APIVITA shampoo for colored hair with sunflower and honey.
7. Apply the post-color hair cream (C) and massage well into your hair so that its natural ingredients can penetrate the hair and stabilize the color.
8. Leave the cream on for 3 minutes and then rinse thoroughly with lukewarm water.
The product is active only when applied after mixing. Do not store mixed product.
Repeat use
When your hair grows and you need to dye the roots again (about after 3-4 weeks):
- Prepare the dye by following steps 1 to 3.
- Apply the mixture to the roots by parting the hair with the tip of the applicator (B). Leave the product on for 20 minutes.
- Then apply the remaining mixture along the length of the hair. Leave the product on for another 10 minutes.
- Complete the process by following steps 6 to 8.
Main Specifications
- Type
- Permanent Dye
- Shade
- Red
- Blonding
- No
- Composition
- Paraben-free, Sulfate-free (SLS/SLES-free)
- Toner
- -
- Dermocosmetics
- No
- Professional Hair Brands
- No
Additional Specifications
- Vegetable Dye
- No
- no Ammonia
- Yes
- for Men
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.