An exciting exploration of how we can harness the power of storytelling to create irresistible programs, build passionate brand loyalty, motivate teams, and lead with charm.
Will Storr is a brilliant author who offers deep insights. Successful stories shape identities, change beliefs, drive action, and achieve outstanding results.
With examples ranging from Aztec ceremonies to legendary advertising successes of Apple, "A Story is a Deal" develops a revolutionary new method for creating the most compelling messages: harnessing the power of our narrative brain.
It features 368 pages and dimensions of 14.4x14.4 cm.
Manufacturer
- Publisher
- Little Brown Book Group
- Skroutz Book Awards 2025
- -
- Award
- -
- Language
- English
- Cover
- Hardcover
- Number of Pages
- 352
- Publication Date
- 2025
- Dimensions
- -
- ISBN-13
- 9780349437231
Important information
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