In a world where business uncertainty and intense competition dominate, the need for effective strategic management is more pressing than ever.
This book offers a comprehensive guide that bridges theory and practice, providing valuable insights and tools for formulating and implementing successful strategies. Through detailed case studies from both the Greek and international business scenes, best practices that lead to competitive advantages are highlighted.
The book is aimed at students, professionals, and business executives who wish to deepen their understanding of strategic management and gain the skills to meet the challenges of the modern business environment.
The book is accompanied by rich supporting material, which is directed at academic professors, providing them with specialized tools and resources that enhance the teaching process.
Finally, each chapter begins with an engaging video, available online to all readers, which succinctly presents the content of the respective chapter, preparing readers for a deeper understanding of the material.
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