• Shade: Deep Purple.

• Type of Dye: Semi-permanent Direct Dye (Ready-to-use).

• Duration: Up to 15 washes (depends on the base and maintenance).

• Formula: Ready to use (no oxidant required).

• Composition: Vegan friendly and enriched with additional intense pigments.

• Result: Shiny, dazzling, and true to tone.

• Flexibility: Mixable with other Crea Bold colors and Indola Color Treatment.

• Packaging: 100ml tube.

The Crea Bold series is a collection of direct dyes, which means they contain the pigment molecules in their final form and do not require mixing with an oxidizing emulsion (hydrogen peroxide). This makes the application process extremely fast and simple.

What "Direct Dye" means: Unlike permanent dyes (such as PCC), direct dyes do not penetrate deeply into the hair cortex. The pigment molecules mainly sit on the outer surface of the hair cuticle, providing immediate color. This results in:

1. Zero damage: They are much gentler on the hair.

2. Temporary effect: The color gradually fades with washing.

The secret of the intensity of Crea Bold Deep Purple lies in the additional intense pigments. The final result depends directly on your hair base:

• On a light base (blonde, bleached, or very light natural base): The shade will be brighter, more luminous, and truer to the tone (Deep Purple).

• On a dark base: The color will give a subtle shine or highlights with a purple reflection, but it will not have the same dazzling effect.

The composition of the dye is Vegan friendly, meaning it does not contain ingredients of animal origin. Additionally, the Crea Bold range is fully mixable.

How to create softer results: Deep Purple can be mixed with Indola Color Treatment (white) to create softer, pastel, or custom shades. This mixture not only reduces the intensity of the color but also enhances the care effect, leaving the hair softer and shinier.

• Application: The dye is ready to use. Apply directly to clean, dry or damp hair (depending on the desired intensity and the manufacturer's instructions).

• Waiting Time: Leave the product to act for the recommended time (check the packaging, usually 10-20 minutes).

• Rinse: Rinse thoroughly with water until clear, without using shampoo.

• Result & Duration: Remember: The lighter the color result (e.g., if mixed with Color Treatment), the shorter the lifespan (fewer washes).

• Stains: Wear gloves and protect the skin around the face and neck, as direct dyes are very intense and may stain the skin and towels.

• Previous Base: It is recommended to apply on hair with a level 8 base or lighter for the optimal and most natural result.

• Sensitivity Test: Although it is a milder dye, a patch test 48 hours before application is always recommended.