The book is a systematic discussion of the importance, role, and development methods of retailing by contemporary Greek businesses.

Based on the modern reality of Greek entrepreneurship, "Retailing in Greek Business" consists of twelve concise and substantive chapters and is divided into three parts:

• The Retailing Business: evolution of retail trade, retail life cycle, future of retail in the digital age, forms of retailing.
• Management of Retail Businesses: strategic planning, organization and administration, human resource management, financial administration-accounting.
• Retail Marketing: information systems and marketing research, customer behavior and segmentation, choice of location and store layout, procurement and inventory control, pricing and promotion of goods.

Each chapter includes numerous examples from Greek businesses, as well as exercises and application tasks aimed at helping the reader fully grasp the content and effectively apply the principles and strategies of retailing.

"Retailing in Greek Business" serves as a useful and practical guide for both owners and executives of retail businesses, as well as for those wishing to start their activities in this field.