Get the most comprehensive and up-to-date overview of the information systems used today by businesses! The new edition of the global bestseller is now available in Greek. It is aimed at students of business administration, executives who wish to gain a competitive advantage, and anyone who wants to familiarize themselves with the subject.

The scientific editing of the Greek edition was carried out by Vicky Manthou, professor at the School of Information Sciences of the University of Macedonia.

This new edition includes:

A detailed report on the most important business goals that drive companies around the world to use management information systems (MIS) and technologies: business excellence; new products, services, and business models; management of relationships with customers and suppliers; improved decision-making processes; competitive advantage; survival.

Additional material on cloud computing, leveraging "big data," social media and their uses in e-commerce, the digital platform of mobile devices and mobile telephony, security in business computing environments, virtualization, multi-core processors, Web 2.0, social bookmarking, blogs, wikis, and many other recent developments.

Supplementary material on globalization, software localization in each country, global supply chains, global financial markets, offshore outsourcing, and global security threats.

Extensive real-world examples: All case studies describe well-known companies and organizations such as Google, Facebook, Yahoo, LinkedIn, Walmart, Apple, Vodafone Global, NASCAR, Amazon, NBA, JetBlue, FedEx, and more.