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80 Coins
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Foreword
Strategic Management – Creating Competitive Advantages
Analyzing the External Environment of the Business
Analyzing the Internal Environment of the Business
Recognizing the Intellectual Capital of a Business – Beyond the Tangible Resources of a Business
Business-Level Strategy – Creating and Sustaining Competitive Advantages
Corporate-Level Strategy – Creating Value through Activity Expansion
International Strategy – Creating Value
Entrepreneurial Strategy and Competitive Dynamics in Global Markets
Strategic Control and Corporate Governance
Creating Effective Organizational Designs
Strategic Leadership – Creating a Learning Organization and an Ethical Organization
Managing Innovation and Developing Corporate Entrepreneurship
Analyzing Cases in Strategic Management
Case Studies
Index
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