The author's goal is to highlight the nature and significance of the field, as well as how many different concepts and theories described as "behavioral" are interconnected.

For this reason, he attempts to place it within a historical context and approaches it as the result of a coherent intellectual tradition. The theory is analyzed in a progressively escalating manner in terms of difficulty, which helps students with little or no prior exposure to the subject understand it.

The plethora of examples and exercises contribute to clarifying the concepts. In order to maintain the interest of readers from different backgrounds and to demonstrate the immense applicability of economic analysis, the examples provided for analytical purposes pertain to economics, businesses, marketing, medicine, philosophy, public health, political science, public policy, and more.

At the same time, most problems encourage students to apply the ideas and theories presented here regarding decision-making on empirical issues from the real world.