The revolutionary book that teaches you how to use cutting-edge human psychology to create high-performance cultures in the workplace. Often, exceptional cultures seem like magic. While most leaders believe culture is critical for success, few know how to build or maintain it over time. What if you knew the science behind the magic—a science so predictable and powerful that you could transform your organization? What if you could use groundbreaking psychology to unlock people's innate desire to innovate, experiment, and adapt?

In the book "Primed to Perform," Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees. "Primed to Perform" explains the counterintuitive science behind exceptional cultures, drawing on over a century of academic thinking. It shares the simple, highly predictable new measurement tool—the Total Motivation (ToMo) Factor—which allows you to measure your culture's strength and track improvements over time.

It explores the authors' original research on how the Total Motivation Strategy drives high performance in iconic companies, from Apple to Starbucks and Southwest Airlines.

Most importantly, it teaches how to build exceptional cultures using a systematic and sustainable approach. High-performance cultures cannot be left to chance. Organizations need to create systems that shape and sustain them. Whether you are a team of five people or a startup, a school, a nonprofit, or a large-scale organization, "Primed to Perform" shows you how.

Pages: 368, Dimensions: 15.2x15.2cm