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Soft
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O'Reilly Media
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Three recognized SEO experts share guidelines and innovative techniques that will help you design and implement a comprehensive SEO strategy. This fourth edition includes a range of effective tactics, from basic to advanced, preparing digital marketers for 2022 and beyond with updates on SEO tools and new optimization methods that have reshaped the SEO landscape.
Beginners will receive comprehensive training in SEO, while experienced professionals will acquire an extensive reference to support their current assignments.
Learn about the various complexities and intricacies of online search.
Explore the fundamental theory and inner workings of search engines and their algorithms.
Understand the interaction between social media engagement and other factors.
Discover tools for tracking results and measuring success.
Examine the impact of major Google algorithm updates.
Consider opportunities for visibility in mobile, local, vertical, social, and voice searches.
Build a capable SEO team with defined roles.
Gain insights about the future of search and online visibility.
Pages: 925, Dimensions: 17.8x17.8cm
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