The effectiveness of a good strategy that is properly implemented determines the success or failure of a business future. However, history is filled with strategic decisions, big and small, that proved to be poorly designed, poorly organized, and consequently disastrous.

This comprehensive guide examines the entire decision-making process – from vision, forecasts, and resource allocation to implementation and innovation. Strategy involves understanding where you are now, where you want to go, and how to get there.

There is no room for hesitation or confusion. While the CEO and the board of directors decide on the overall direction of a company, it is the managers at all levels of the organization who will determine how the vision can be turned into action. Simply put, everyone participates in strategy.

However, the right direction requires difficult choices: which customers to target, which products to offer, and what is the best way to keep costs low while maintaining high service. And the constantly changing business conditions bring unavoidable risks.

Even after developing the business strategy, a company must remain agile and alert to changes, viewing strategy as a continuous and evolving process.

The message of this guide is simple: strategy matters, and proper implementation is fundamental to business success – this book will show you how.