In the last ten years, platforms have expanded into many industries and have created an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model, and today platforms are penetrating our daily lives. However, the existing literature in management has failed to provide professionals and students with the appropriate tools to understand the business models that make these platforms successful.

The book offers a rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you manage this complexity. Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have any specific prior knowledge. The book is academically rigorous and at the same time a practical and effective guide, combining groundbreaking ideas from academic research on platforms with real-world applications of concepts and tools.

It deals with case studies and highlights important lessons that can be applied in practice. You will learn how to use new strategic management tools and how to adapt well-established tools. This book is a valuable resource for entrepreneurs (experienced or aspiring), managers of existing platforms and businesses, professionals and students in the fields of business, management, and economics.

Pages: 262, Dimensions: 15.6x15.6cm