The bestselling author and marketing strategist Ryan Holiday reveals how a classic work is created and promoted.

Classic. Timeless. Eternal. We can all recognize products and ideas that seem to last forever and continue to sell. They exist in every field, and they should be the goal of every smart person. Reliable resources, overlooked profits, increase their value and outshine the competition. But how can we create one ourselves?

Here, Ryan Holiday reveals the secret. As a bestselling author whose books have sold over 5 million copies and as the creator of the global phenomenon The Daily Stoic (now in its 10th year), he knows that creating a classic is not about adapting to current trends or selling our values. It's about dreaming big, having a creative mindset, and careful strategy. In this book, he returns us to the first principles that support this thinking.

With interviews from some of the world's greatest entrepreneurs and creators, and based on stories of classics from every field, the book offers an approach that anyone can adopt to create and promote a classic work. Whether you have a book, a business, a song, or the next great script, this is the recipe for long-term success.