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FACEBOOK IS THE CHURCH, THE GLOBAL SYNAGOGUE OF THE DIGITAL AGE. Every mechanism, every technology of power proposes its own objects of worship, which serve the purpose of submission. They realize and stabilize power. The smartphone is a digital object of worship and, indeed, the quintessential digital object of worship. As a mechanism of individualization, it takes on the function of the rosary, which is also convenient and tangible like a mobile phone. The purpose of both objects is self-examination and self-control. Power increases its effectiveness by assigning surveillance to each individual separately. The "like" is the digital amen. Every time we press "like," we show submission to power. The smartphone is not just an effective surveillance mechanism but also a portable confessional. Facebook is the church, the global congregation of the digital age.
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