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ΜΜΕ και Θεωρία της Μαζικής Επικοινωνίας
Scientific Books

ΜΜΕ και Θεωρία της Μαζικής Επικοινωνίας

Author: Denis McQuail

Now reaching its 7th edition, this landmark book continues to define the field of media and mass communication theory and research, offering a uniquely inclusive and balanced guide.

It continues the...

Now reaching its 7th edition, this landmark book continues to define the field of media and mass communication theory and research, offering a uniquely inclusive and balanced guide.

It continues the narrative of previous editions, expanding it into the world we live in today, with pervasive, ubiquitous, mobile, social networking, and always-connected media.

...
See Description & Specifications See Description & Specifications

Top specs

  • Language Greek
  • Number of pages Number of pages 688
  • Cover Cover Soft
  • Year of publication Year of publication 2021
  • Publisher Publisher Papasotiriou
Genre: Political Sciences Sociology Communication & Media Artificial Intelligence
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Description & Specifications

Now reaching its 7th edition, this landmark book continues to define the field of media and mass communication theory and research, offering a uniquely inclusive and balanced guide.

It continues the narrative of previous editions, expanding it into the world we live in today, with pervasive, ubiquitous, mobile, social networking, and always-connected media.

What's new in this edition:

  • Greater focus on capturing the “mass” media and communication and media theory in the age of big data, algorithmic culture, artificial intelligence, platform dominance, streaming services, and personalized mass communication.
  • Further exploration of the topic of media ethics and mass communication throughout all chapters.
  • Inclusion of a diverse and global range of perspectives, stories, and examples from across the field.
  • More in-depth analysis of how media industries operate and produce all communication genres, including journalism, advertising, film, television, digital games, and more.
  • New and revised material, including a new chapter titled “A Rule of Media Effects,” which combines Socio-cultural effects and News, Public Opinion, and Political Communication, helping the reader to re-evaluate and reframe the whole idea regarding the effects and influence of the media.

An essential handbook for every student of Media and Mass Communication in the 21st century.

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Manufacturer Details

Warnings & Safety Information
Author
Denis McQuail
Publisher
Papasotiriou
Original Title
McQuail's Media and Mass Communication Theory
Type
Political Science, Sociology, Communication & Mass Media, Artificial Intelligence
Language
Greek
Cover
Soft
Number of Pages
688
Release Date
11/2021
Publication Date
2021
Dimensions
17x24 cm
ISBN-13
9789604911561

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

28,50 €
4,50 €   shipping cost