What on earth made you buy this book? I'm serious! What was the reason for this purchase? Did you buy it because you liked the title? Or perhaps you had already heard something about me? Maybe you had some change jingling annoyingly in your pocket? I assume it wasn't any of the above reasons.

I'm sure you were moved by the power of words. The words you read were phrased in a special way to convince you to spend your money on this book. You probably know by now that the words I used and their order were not random at all and were the reason you started reading. Someone said that "words are stronger than weapons, drugs, or wealth." I would put it differently: words can become a weapon, act like a drug, and bring wealth.

The simple fact that you are still reading this book means I'm right, and you have indeed realized the power hidden in words (and among them). How do you want to use the knowledge and the art you will soon acquire? Will you use it to sell some products? To become a well-known politician? To convince people about some cause or idea? To help others solve their problems? Or do you just want to make your life and the lives of others easier by communicating more effectively and clearly?

Remember that knowledge alone is not enough - you need to support it with art. However, this requires practice. From now on, while reading this book, start learning the necessary techniques. Thanks to this, you will soon appreciate the power of the art you are learning and gain experience.

[Excerpt from the text on the back cover of the edition]