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Please read Mindf*ck - Richard Dawkins
What if you could take a peek into the thoughts of an entire population? What if you could target the most vulnerable with rumors that only they saw?
In 2016, an unknown British military contractor upended the world. Funded by a billionaire with a mission to start his own far-right insurgency, Cambridge Analytica combined psychological research with Facebook personal data to create an invisible weapon with the power to change what voters perceived as true.
The company was created to launch the ideological attack of the then-unknown Steve Bannon in America. But as it perfected its dark arts in elections from Trinidad to Nigeria, the 24-year-old research director Christopher Wylie began to see what he and his colleagues were unleashing.
He had heard the investors' disturbing visions. He saw what CEO Alexander Nix was doing behind closed doors. When Britain shocked the world by voting to leave the EU, Wylie realized it was time to expose his former colleagues. The political crime of the century had just been perpetrated - the weapon had been tested - and no one knew it.
Pages: 288, Year of Publication: 0702, Dimensions: 12.8x12.8cm
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