WHAT IT IS:

Get ready for unparalleled levels of intensity and comfort with L’Absolu Rouge Drama Ink, the new semi-matte lipstick from Lancôme. This matte lipstick delivers bold color in just one swipe.

WHAT IT DOES:

It becomes one with the lips, thanks to its innovative formula: a water-to-oil emulsion that is 2 times richer in pigments but also 4 times thinner than a classic lipstick. This intense matte lipstick is long-lasting, with a non-transferable and fade-proof formula for 8 hours.

The ultra-lightweight texture of the lipstick naturally hugs the lips, providing a feeling of comfort all day long.

Sixteen shades of stunning intensity, including iconic shades like French Touch, French Idol, and French Opera, now available in new, modern packaging with luxurious design.

L'Absolu Rouge Drama Ink is designed for impressively easy application. The patented applicator of this semi-matte lipstick delivers just the right amount of formula to the lips.

How to apply Drama Ink:

• Step 1. Start by applying lipstick to the upper lip, from the curve of the upper lip to the corner of the mouth.
• Step 2. Repeat on the other side.
• Step 3. Continue with the lower lip, gliding from one corner of the mouth to the other in one motion.