(...) "Rhetoric can be defined as the ability to find in each particular case (on any subject) the means by which we can become persuasive: to win over our audience (...) Just as in dialectic there is induction, the (real) syllogism, and the apparent syllogism, in exactly the same way in rhetoric there is induction (example) and syllogism (enthymeme). (...) Rhetoric does not deal with what is persuasive to a specific individual, but overall to them or to this kind of people. It discusses issues that provoke disputes among people, and it discusses them in front of an audience that is not in a position to follow a difficult series of arguments. (...) There are three components of rhetorical speech: the speaker, the subject he speaks about, and, thirdly, the listener. The listener is either a mere spectator or a judge, a judge in fact with a double meaning: either to judge things that have already happened or to judge and decide on things that are about to happen; the mere spectator is there solely to admire the art of the rhetorician. Depending on the goal of the speech, we can distinguish three types of rhetorical speeches: deliberative, judicial, and epideictic speech." (...) [Excerpt from a text presenting a publisher or edition]