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In reality, a communicative event may involve language or may not; it follows norms, adheres to rules governing attitudes, acts, actions, and processes, intertwining the functions of various codes and signs, and reflecting a complex set of symbolic systems shared by the members of a group or community.
To achieve communication, it is necessary for both parties to master these rules, which allow for the joint creation of meaning. Especially in the case of communication in the environments of new technologies, these rules do not align with the social rules of human linguistic and non-linguistic transactions, but are specific to the medium that is being used.
Moreover, language itself seems to acquire novel characteristics, previously unknown. One realizes that the content of a cognitive training program does not aim solely at acquiring linguistic knowledge, but at something much more complex, which could be termed "integration into the local culture," that is, the development of the ability to communicate in the specific environment.
[Excerpt from the text on the back cover of the edition]
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