In the so-called age of globalization, the diagnosis is clear: Internationalization and the economic policies being pursued are products of decisions that serve the interests of multinational corporations, and in making these decisions, the multinationals themselves are involved in various ways.

It is publicly and openly acknowledged that for the benefit of precisely these powers, over the last thirty years, economies, human relationships have been restructured, national legislations have been modified, and international law has been altered.

It needs to be made clear that "power exists where people, establishing relationships of equality among themselves, can speak and act together."

No Logo significantly contributes to the attempt to restore the truth of the matter and thus to reactivate political discourse with the aim of a more humane world.

[Excerpt from the text on the back cover of the edition]