A book for those who want to inspire others… and for those who want someone to inspire them.
Simon Sinek leads a movement aimed at building a world where most of us draw inspiration from the work we do. Millions have already watched his TED.com talk on how important it is to know the reason why we do what we do.
In his book Start with Why, Sinek takes this idea even further. Every person or company can explain what they do. Some can explain how they differ or are better, but few can clearly articulate why. The WHY has nothing to do with money or profit – those are results. The WHY is what inspires us and those around us.
From Martin Luther King to Steve Jobs and the Wright brothers, the leaders who inspire people think, act, and communicate in exactly the same way – completely opposite to what others do.
Drawing from a wide range of life stories, Sinek describes in this book the framework upon which a company can be built, a movement can be organized, or people can be inspired. It all starts with the WHY!
Simon Sinek leads a movement that has a very simple goal: to push people to do what inspires them. His TEDx talk on the WHY is among the top twenty most viewed talks on TED.com, and Sinek is now receiving invitations from numerous companies to share his idea of the WHY.
From members of Congress to foreign ambassadors, from small businesses to giants like Microsoft and Wal-Mart, from Hollywood to NASA and the Pentagon, everyone who wants to inspire others now seeks to learn about the WHY.
Sinek works as an assistant at the RAND Corporation, teaches Strategic Communication in the graduate program at Columbia University, and is active in the arts and non-profit sector. When he is not traveling, he lives in New York City.
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