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21 Coins
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"Blue Ocean Strategy" provides a systematic approach to bypass competition.
In this groundbreaking book, Kim and Mauborgne present a proven analytical framework and tools to discover and conquer blue oceans.
By analyzing a wide range of strategic moves made across various industries, they confirm the six tactics that any company can use to shape and execute a blue ocean strategy.
(. . .) [Excerpt from publisher or edition presentation text]
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