It has a matte texture and is super stay.
I am satisfied and have bought it again. Unlike the vinyl, it lasts for more uses. If the vinyl lasts 50 uses, this lasts 100. In the vinyl from the same company, the intense color ran out and a little color with lip gloss remained. This runs out more slowly. I sometimes put this on top and a little vinyl that has more lip gloss left for the glossy texture and extra staying power.
For staying power on its own without vinyl: You apply it and wait several minutes, 10+. You apply a thin layer because the more product, the less stable it is and the longer it takes to dry. You wear the lipstick and wait before drinking or eating or kissing. Because oil, liposan, and anything greasy remove it, I pay attention to how I eat and dab with a napkin to wipe myself. I do not use a napkin to wipe off the lipstick. If I go out and pay attention to how I eat even with greasy food, I come home, sometimes I do not remove it and in the morning I continue with the same lipstick. I put something on the pillowcase because it may leave color there. Of course during the day if you have put it on since the previous night, with lots of food or drinks, the inside comes off and the outer part of the lip remains. If you have had the same lipstick since the previous day, you need to take it off at noon after eating and put it back on because it gets clumpy after many times you eat. If you eat a little, it does not. In general, if you pay attention to how you eat, it definitely lasts 12 hours. Also, you wait longer to kiss than to eat because with French kissing it does not last for very long. It noticeably fades in the middle of a very intense make out session and at the end it disappears.