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18 Coins
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Every modern business plan must meet the criteria of flexibility, efficiency, and resilience.
The authors, a university professor and a senior executive from a large Greek bank, combine theory with empirical approach and present a model business plan that adapts to every modern economic unit, whether large or small, newly established or existing, innovative and high-tech, producing goods or providing services.
It doesn't matter what the business is. What is paramount is the implementation of an effective design.
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