In today's society, the social contribution of companies is no longer just accepted but expected. With increasing pressures to improve financial performance and enhance the corporate image of companies, business leaders must make difficult decisions.
Which social causes should we support? Which charities are the best partners? What initiatives should we promote that will advance both the company and the cause we have chosen? (. . .)
The corporate citizenship bible, "Corporate Social Responsibility," addresses these and many other questions.
Manufacturer
Specifications
- Authors
- Philip Kotler, Nancy Lee
- Publisher
- Ekdoseis Kerkyra - Economia Publishing
- Original Title
- Corporate Social Responsibility
- Language
- Greek
- Subtitle
- How to offer the best possible to your company and your chosen cause: Best practices from Hewlett-Packard, Ben & Jerry's and other major companies
- Cover
- Soft
- Number of Pages
- 332
- Release Date
- 8/2016
- Publication Date
- 2016
- Dimensions
- 17x24 cm
- ISBN-13
- 9789608386853
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.