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Clear- Reusable Cloths: Reusable makeup removal cloths that work with just water. They are usually made from fabrics such as cotton, microfiber, or viscose, and are washable, offering a sustainable and economical alternative to disposable products.
- Konjac sponges: Konjac sponges are natural sponges derived from the root of the Konjac plant. They are used for cleansing the face and body, are soft, and suitable for sensitive skin. Biodegradable and environmentally friendly.
- Dermocosmetics: Care products with scientifically proven effectiveness, designed under dermatological supervision, to improve both health and appearance.
- Korean cosmetics: Products from Korea that target a healthy, radiant and hydrated skin with allies natural ingredients.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Phthalate-free: Does not contain phthalates, which are chemicals mainly used to stabilize fragrances or make plastics more flexible. In cosmetics, they are avoided because they are associated with potential health and hormone risks.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.
- Sustainable: Cosmetics that respect the environment, using either ethical production practices or sustainable raw materials, offering beauty with responsibility towards the planet and people.