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Clear- Waterproof Effect: Enhances resistance to water and humidity for longer-lasting makeup.
- Oil Control: Reduces shine and helps control oiliness throughout the day.
- Moisturizing: Provides moisture to the skin and helps makeup appear more even.
- Long Duration: Helps makeup stay in place for more hours without fading.
- Shiny: Gives a radiant and healthy look with subtle or intense glow to the face.
- Matte: Gives a matte finish without shine for a more long-lasting makeup look.
- Natural: It offers a natural finish without dramatic changes to the appearance of the skin.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Phthalate-free: Does not contain phthalates, which are chemicals mainly used to stabilize fragrances or make plastics more flexible.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.