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Clear- Makeup Setting: Creates a “grip” on the skin so that makeup lasts longer throughout the day.
- Correction of Color Imperfections: Helps neutralize redness, dullness, or unevenness before makeup.
- Moisturizing: Provides extra hydration and helps makeup apply more evenly.
- Resource Reduction: Helps reduce the appearance of pores and provides a smoother base for makeup.
- Matte: Controls shine and gives a more matte finish to the skin.
- Shiny: Gives a radiant, luminous look for a more glowy and fresh result.
- Natural: It offers a natural finish without excessive shine or an intense matte effect.
- Blur Effect: Helps create a smooth-looking complexion by visually reducing imperfections and texture.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Cruelty-free: No animal testing has been conducted at any stage of the product development.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Paraben-free : Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.