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Clear- Loose Powder: Loose powder, ideal for setting makeup, baking, and achieving a natural, lightweight finish. It applies easily with a brush or puff.
- Pressed Powder: Compact powder that offers easy application and is ideal for quick touch-ups throughout the day. A practical choice for carrying with you and for everyday use.
- Oil Control: Ideal for skin that becomes oily or shiny during the day. Helps maintain a matte finish and extends the wear of makeup.
- Radiance Effect: Gives the skin a brighter, more refreshed appearance by reducing dullness. Ideal for those who want a natural glow and a more radiant finish.
- Resource Coverage: Contributes to a smooth-looking complexion, visually reducing the appearance of pores and imperfections for a more even finish.
- Mineral oil-free: Does not contain mineral oils, meaning ingredients derived from petroleum processing
- Paraben-Free: Does not contain preservatives that are used to protect the product from microbes and spoilage. Usually preferred by people who want a "milder" formula or avoid certain preservatives.
- Vegan: Does not contain ingredients of animal origin or animal-derived products.
- Cruelty-Free: No animal testing has been conducted at any stage of the product development.
- Alcohol-free: Does not contain alcohols that may cause dryness or irritation.
- Fragrance-free: Contains no added fragrance. Usually preferred by individuals with sensitivities, allergies, or prone to irritation
- PEG-free: Does not contain PEGs (Polyethylene Glycols), ingredients often used for blending and stabilizing formulations in cosmetics.
- Phthalate-free: Does not contain phthalates, which are chemicals mainly used to stabilize fragrances or make plastics more flexible. In cosmetics, they are avoided because they are associated with potential health and hormone risks.
- Silicone-free: Does not contain silicones, for a lighter and more natural feel.
- Sulfate-free (SLS/SLES-free): Does not contain sulfates (sulfate salts/strong cleansing agents such as SLS or SLES), which create a lot of foam but may dry out or irritate hair and skin. Usually considered a milder formula.
- Dermocosmetics: Products with scientifically proven effectiveness, designed under dermatological supervision, to improve both health and appearance.